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Libro Reimpreso
portada The Fundamentals of Digital Fashion Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
240
Format
Paperback
ISBN13
9781350168695
Edition No.
0002
Categories

The Fundamentals of Digital Fashion Marketing

Karen Edwards (Author) · Clare Harris (Author) · Donna Watts (Author) · Bloomsbury Visual Arts · Paperback

The Fundamentals of Digital Fashion Marketing - Harris, Clare ; Edwards, Karen ; Watts, Donna

New Book Imported to South Africa
Delivery: 05 Jan - 18 Jan Shipping: 63 to 67 business days.
R 917
R 917

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Synopsis "The Fundamentals of Digital Fashion Marketing"

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

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The binding of this edition is Paperback.

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