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portada The Handbook of Communication Science and Biology (Ica Handbook Series)
Type
Physical Book
Publisher
Author
Language
English
Pages
524
Format
Hardcover
ISBN13
9780815376712
Edition No.
1

The Handbook of Communication Science and Biology (Ica Handbook Series)

Kory Floyd, Rene Weber (Author) · Routledge · Hardcover

The Handbook of Communication Science and Biology (Ica Handbook Series) - Kory Floyd, Rene Weber

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Synopsis "The Handbook of Communication Science and Biology (Ica Handbook Series) "

The Handbook of Communication Science and Biology charts the state of the art in the field, describing relevant areas of communication studies where a biological approach has been successfully applied. The book synthesizes theoretical and empirical development in this area thus far and proposes a roadmap for future research.As the biological approach to understanding communication has grown, one challenge has been the separate evolution of research focused on media use and effects and research focused on interpersonal and organizational communication, often with little intellectual conversation between the two areas. The Handbook of Communication Science and Biology is the only book to bridge the gap between media studies and human communication, spurring new work in both areas of focus.With contributions from the field's foremost scholars around the globe, this unique book serves as a seminal resource for the training of the current and next generation of communication scientists, and will be of particular interest to media and psychology scholars as well.

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