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portada The Impact of Public Relations on Crisis Management at Health Institutions: A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
Type
Physical Book
Author
Publisher
Language
English
Pages
80
Format
Paperback
Dimensions
21x14.8x0.5 cm
Weight
0.11 kg.
ISBN13
9783346033314
Categories

The Impact of Public Relations on Crisis Management at Health Institutions: A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia

Sandra Lombe (Author) · Grin Verlag · Paperback

The Impact of Public Relations on Crisis Management at Health Institutions: A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia - Lombe, Sandra

New Book Imported to South Africa
Delivery: 21 Oct - 29 Oct Shipping: 13 to 14 business days.
R 858
R 858

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Synopsis "The Impact of Public Relations on Crisis Management at Health Institutions: A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia"

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B+ (Merit), course: Public Relations and Communications, language: English, abstract: The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia. Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews, questionnaires, and direct observations were used to collect the data. Both qualitative and quantitative data analysis methods were employed.

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