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portada The Internationalization of us Franchising Systems
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781138973114

The Internationalization of us Franchising Systems

Ilan Alon (Author) · Routledge Chapman Hall · Paperback

The Internationalization of us Franchising Systems - Ilan Alon

New Book Imported to South Africa
Delivery: 10 Jul - 04 Aug Shipping: 4 to 5 business days.
R 1,070
R 1,070

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Synopsis "The Internationalization of us Franchising Systems"

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

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