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portada The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
Type
Physical Book
Author
Publisher
Language
English
Pages
238
Format
Paperback
Dimensions
21.6x14x1.3 cm
Weight
0.28 kg.
ISBN13
9780975135419
Edition No.
0002
Categories

The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy

Hugh MacFarlane (Author) · Mathmarketing Pty, Limited · Paperback

The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy - MacFarlane, Hugh

New Book Imported to South Africa
Delivery: 06 Nov - 16 Nov Shipping: 5 to 6 business days.
R 436
R 436

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Synopsis "The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy"

The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers."At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management"highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA

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The binding of this edition is Paperback.

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