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portada The Manager's Guide to Distribution Channels
Type
Physical Book
Author
Publisher
Year
2004
Language
English
Pages
320
Format
Hardcover
Dimensions
22.9x15.8x2.4 cm
Weight
0.53 kg.
ISBN
0071428682
ISBN13
9780071428682
Edition No.
1
Categories

The Manager's Guide to Distribution Channels

Linda Gorchels (Author) · Edward Marien (Author) · Chuck West (Author) · McGraw-Hill Companies · Hardcover

The Manager's Guide to Distribution Channels - Gorchels, Linda ; Marien, Edward ; West, Chuck

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Synopsis "The Manager's Guide to Distribution Channels "

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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The book is written in English.

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The binding of this edition is Hardcover.

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