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portada The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-MarketersThe Marketing of Technology Intensive Products and Services: Driving Innovations for Non-MarketersThe Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
Type
Physical Book
Author
Publisher
Year
2009
Language
English
Pages
320
Format
Hardcover
Dimensions
23.4 x 15.5 x 1.8 cm
Weight
0.50 kg.
ISBN
184821104X
ISBN13
9781848211049
Categories

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

Patrick Corsi (Author) · Mike Dulieu (Author) · Wiley-Iste · Hardcover

The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers - Corsi, Patrick ; Dulieu, Mike

New Book Imported to South Africa
Delivery: 02 Sep - 11 Sep Shipping: 12 to 14 business days.
R 3,488
R 3,488

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Synopsis "The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers"

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.

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