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portada The old Rush: Marketing for Gold in the age of Aging
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
150
Format
Hardcover
ISBN13
9780985286460
Categories

The old Rush: Marketing for Gold in the age of Aging

Peter B. Hubbell (Author) · Lid Publishing · Hardcover

The old Rush: Marketing for Gold in the age of Aging - Peter B. Hubbell

New Book Imported to South Africa
Delivery: 02 Sep - 11 Sep Shipping: 12 to 14 business days.
R 309
R 309

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Synopsis "The old Rush: Marketing for Gold in the age of Aging "

The Age of Aging will begin in 2014 as the last of the Baby Boomers turn 50. No other global trend will do more to impact the way we live, think, act and interact with brands for the next 20 years!The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity… a chance to propel their brands and businesses forward rapidly and on a global scale.The Old Rush establishes a parallel with the famous California Gold Rush of the mid-nineteenth century, and draws on the author’s own insights and observations from a 30-year career at the forefront of the advertising business. In this book, Peter Hubbell makes a strong case for why the nearly 80 million Baby Boomers are Marketing’s Most Valuable GenerationTM and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success.The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: Decisiveness, agility, creativity and perseverance will be the skills needed to thrive with the aging consumer.

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