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portada The Pitch Book: New Thinking for New Business
Type
Physical Book
Author
Publisher
Language
English
Pages
340
Format
Paperback
Dimensions
20.3x12.7x1.9 cm
Weight
0.37 kg.
ISBN13
9781482519419
Categories

The Pitch Book: New Thinking for New Business

Robert Buccino (Author) · Createspace · Paperback

The Pitch Book: New Thinking for New Business - Buccino, Robert

New Book Imported to South Africa
Delivery: 23 Oct - 05 Nov Shipping: 17 to 21 business days.
R 443
R 443

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Synopsis "The Pitch Book: New Thinking for New Business"

The Pitch Book is the secret weapon every agency wants to have when pitching new accounts, a must-have 50,000-word resource for advertising, PR, digital, and design professionals looking to improve their new business success rates. Both an entertaining read and a practical 'how-to' manual, the book contains the distilled experience of nearly fifteen years of new business pitching and consulting within agencies and for agencies. How should you structure a pitch presentation? How should you adapt your pitch if you're first, middle, or last to present? What should you wear when pitching? How do you successfully pitch social media initiatives and digital work your client may not understand? How do you keep egg off the face of your boss during the presentation? What do you do if you suddenly go blank while presenting? When should you back out of a pitch? Useful answers to these and many other questions are here.

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All books in our catalog are Original.

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The book is written in English.

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The binding of this edition is Paperback.

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