Name: The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand
SKU: 58593640
Price: 453.00 ZAR
Availability: InStock
Author: Mosesian, Ken
ISBN: 9781732789500

Type

Physical Book

Author

Ken Mosesian

Publisher

Bowker Identifier Services

Language

English

Pages

154

Format

Paperback

Dimensions

22.9x15.2x0.8 cm

Weight

0.21 kg.

ISBN13

9781732789500

Synopsis "The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand"

Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand? Whether you are a business owner or an employee deeply invested in delivering on your organization's brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you've promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers and improve the work experience for you and your staff. In this informative, practical, inspirational book, Ken Mosesian shows you not only how to identify the promise of your brand, but also how to deliver it to your customers. Mosesian combines more than 20 years of experience in the field of business consulting with real-life examples to provide actionable steps that will improve leadership, communication and conflict resolution skills, and help you to effectively evaluate and improve your customers' experiences, converting them into advocates. Humans are experiential beings and collectors of experiences. You're not just selling a computer, or an accounting service, or a sandwich. You're selling the totality of the experience, the emotion that goes with it, and the promise underlying it all. The Power of Promise is the perfect book for anyone who wants to ensure their brand evokes the kind of emotion in their customers that delights them and inspires them to return again and again.

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The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand - Mosesian, Ken

Synopsis "The Power of Promise: How to Win and Keep Customers by Telling the Truth about Your Brand"

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