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portada the price advantage
the price advantagethe price advantagethe price advantage
Type
Physical Book
Author
Publisher
Language
English
Pages
320
Format
Hardcover
Dimensions
23.2x16.2x3.4 cm
Weight
0.59 kg.
ISBN
9780470481776
ISBN13
9780470481776
Edition No.
0002
Categories

the price advantage

Walter L. Baker (Author) · Michael V. Marn (Author) · Craig C. Zawada (Author) · Wiley · Hardcover

the price advantage - Baker, Walter L. ; Marn, Michael V. ; Zawada, Craig C.

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Synopsis "the price advantage"

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

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