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portada the semiotics of drink and drinking
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Format
Hardcover
Dimensions
23.6 x 15.5 x 1.8 cm
Weight
0.45 kg.
ISBN
1441160183
ISBN13
9781441160188
Categories

the semiotics of drink and drinking

Paul Manning (Author) · Paul Bouissac (Illustrated by) · Continuum · Hardcover

the semiotics of drink and drinking - Manning, Paul ; Bouissac, Paul

New Book Imported to South Africa
Delivery: 14 Aug - 24 Aug Shipping: 5 to 6 business days.
R 4,257
R 4,257

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Synopsis "the semiotics of drink and drinking"

Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic examples as diverse as the relation of coffee to talk (in ordering at Starbucks). Further chapters look at the dryness of gin in relation to the modern cocktail party and the embedding of beer brands in the ethnographic imagination of the nation. Rather than treat drinks as mere props in the exclusively human drama of the social, the book promotes them to actors on the stage.

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The binding of this edition is Hardcover.

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