Name: the shallows,what the internet is doing to our brains
Price: 519.92 ZAR
Availability: InStock
Author: Nicholas Carr
ISBN: 9780393072228

portada the shallows,what the internet is doing to our brains

the shallows,what the internet is doing to our brains

Type

Physical Book

Author

Nicholas Carr

Publisher

W. W. Norton & Company

Language

English

Pages

256

Format

Hardcover

Dimensions

23.6 x 16.4 x 2.7 cm

Weight

0.55 kg.

ISBN

9780393072228

ISBN13

9780393072228

Synopsis "the shallows,what the internet is doing to our brains"

"Is Google making us stupid?" When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net's bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet's intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by "tools of the mind"--from the alphabet to maps, to the printing press, the clock, and the computer--Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic--a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption--and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes--Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive--even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

Nicholas Carr

(Author)

View Author's Page

Nicholas Carr was born in 1959.

He is a writer specialized in technology, business, and culture, topics he knows deeply and has used to write his popular science books.

He worked as an editor at the Harward Business Review, regularly collaborates with the Financial Times, The Guardian, and Strategy & Business, and has also contributed as a columnist occasionally in various publications like the New York Times, Wired, The Atlantic, and Business 2.0. He also serves as a speaker at MIT, Harvard, Wharton, and NASA, among other institutions and companies. He is a member of the editorial committee of the Encyclopaedia Britannica.

Nicholas Carr was selected in 2005 by Optimize magazine as one of the most influential experts on issues related to information technology, and was also chosen in 2007 by eWeek among the 100 most influential people in this field.

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