Name: The Tipping Point: How Little Things can Make a big Difference
SKU: 1621829
Price: 411.00 ZAR
Availability: InStock
Author: Malcolm Gladwell
ISBN: 9780316346627

portada The Tipping Point: How Little Things can Make a big Difference

The Tipping Point: How Little Things can Make a big Difference

Type

Physical Book

Author

Malcolm Gladwell

Publisher

Back Bay Books

Language

English

Pages

301

Format

Paperback

Dimensions

20.6x13.7x2.3 cm

Weight

0.29 kg.

ISBN

0316346624

ISBN13

9780316346627

Synopsis "The Tipping Point: How Little Things can Make a big Difference"

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis

Malcolm Gladwell

(Author)

View Author's Page

Malcolm Gladwell (Fareham, September 3, 1963) is a Canadian journalist, writer, and sociologist, son of a Jamaican psychologist and an English mathematics professor. Although born in England in 1963, at the age of six (1969) he moved with his family to Canada, where he was raised. At the University of Toronto, he graduated in History (1984) and, after being rejected by several advertising agencies, began his journalism career at a magazine in Indiana, The American Spectator. From there he moved to The Washington Post (1987-1996), where he spent nearly a decade, first in the Science section and then as head of the New York bureau for business.

By then he began reading academic research in sociology and psychology in search of ideas for reports, something that underpins much of his work and sparks many controversies in the sense that he tends to highlight the most documented exceptions to the rules of general opinion. In 1996 he started working at The New Yorker.

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