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portada The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series)
Type
Physical Book
Publisher
Author
Language
English
Pages
238
Format
Paperback
ISBN13
9780443191671

The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series)

Christina Banou (Author) · Chandos Publishing · Paperback

The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series) - Christina Banou

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Synopsis "The Visual Identity of the Book: From the Renaissance to the Digital age (Chandos Information Professional Series)"

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book. Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.

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The book is written in English.

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The binding of this edition is Paperback.

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