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portada The Welcomer Edge: Unlocking the Secrets to Repeat Business
Type
Physical Book
Author
Preface by
Publisher
Language
English
Format
Paperback
Dimensions
22.9x15.2x1.3 cm
Weight
0.33 kg.
ISBN13
9780989037006
Edition No.
0002
Categories

The Welcomer Edge: Unlocking the Secrets to Repeat Business

Richard R. Shapiro (Author) · Robert Spector (Preface by) · Center for Client Retention · Paperback

The Welcomer Edge: Unlocking the Secrets to Repeat Business - Shapiro, Richard R. ; Spector, Robert

New Book Imported to South Africa
Delivery: 30 Oct - 12 Nov Shipping: 16 to 20 business days.
R 429
R 429

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Synopsis "The Welcomer Edge: Unlocking the Secrets to Repeat Business"

The Welcomer Edge is a business book that unlocks the secrets to repeat sales. Its principles are appropriate for all sales and service environments. It's about four distinct categories of service professionals -- the people that will make any customer service function or department a success. The author provides real life examples and anecdotes to help transform this concept into action. Welcomers are a rare breed of friendly and engaging people. Most importantly, they are innately intuitive, and understand that customers are people first. Identifying and recruiting welcomers is the key to a healthy consumer base. The book provides practical recommendations and strategies so that any company -- regardless of industry or size -- can maximize the quality of its customer service and the quantity of its loyal consumers. The book describes the four categories of frontline associates. Understanding that each category has definitive service personalities will help optimize your business at its most crucial moment: the encounter that brings two people together to make a purchase, subscribe to a service, provide praise, or raise a concern. The bottom line shows how sales and customer associates have a powerful impact on sales because they determine the outcome of the all-important first impression, and this translates into whether or not a company will achieve its most important goal: repeat business.

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The book is written in English.

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The binding of this edition is Paperback.

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