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portada The Wine Wars: The Mondavi Affair, Globalisation and Terroir
Type
Physical Book
Author
Publisher
Language
English
Pages
170
Format
Paperback
Dimensions
21.6 x 14.0 x 1.0 cm
Weight
0.23 kg.
ISBN13
9781349280469
Categories

The Wine Wars: The Mondavi Affair, Globalisation and Terroir

O. Torrès (Author) · Palgrave MacMillan · Paperback

The Wine Wars: The Mondavi Affair, Globalisation and Terroir - Torrès, O.

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Synopsis "The Wine Wars: The Mondavi Affair, Globalisation and Terroir"

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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The binding of this edition is Paperback.

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