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portada The World Television Industry (Routledge Revivals): An Economic Analysis
Type
Physical Book
Publisher
Author
Language
English
Pages
262
Format
Paperback
ISBN13
9780415615204
Edition No.
1

The World Television Industry (Routledge Revivals): An Economic Analysis

Peter J. S. Dunnett (Author) · Routledge · Paperback

The World Television Industry (Routledge Revivals): An Economic Analysis - Peter J. S. Dunnett

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Synopsis "The World Television Industry (Routledge Revivals): An Economic Analysis"

First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.

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