Name: Think More Analogue, Be More Digital _ Second Edition
SKU: 57346398
Price: 298.00 ZAR
Availability: InStock
Author: Harris, James
ISBN: 9781326201746

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portada Think More Analogue, Be More Digital _ Second Edition

Think More Analogue, Be More Digital _ Second Edition

Type

Physical Book

Author

James Harris

Publisher

Lulu.com

Language

English

Pages

148

Format

Paperback

Dimensions

21x14.8x0.8 cm

Weight

0.19 kg.

ISBN13

9781326201746

Synopsis "Think More Analogue, Be More Digital _ Second Edition"

The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.

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Think More Analogue, Be More Digital _ Second Edition - Harris, James

Synopsis "Think More Analogue, Be More Digital _ Second Edition"

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