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portada Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals)
Type
Physical Book
Publisher
Author
Language
English
Pages
561
Format
Paperback
ISBN13
9783658370190
Edition No.
1

Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals)

Ralf T. Kreutzer (Author) · Springer · Paperback

Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals) - Ralf T. Kreutzer

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Synopsis "Toolbox Digital Business: Leadership, Business Models, Technologies and Change (Management for Professionals)"

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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