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portada transformations of retailing in europe after 1945
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Format
Hardcover
Dimensions
23.4 x 15.6 x 1.6 cm
Weight
0.54 kg.
ISBN
1409424448
ISBN13
9781409424444
Categories

transformations of retailing in europe after 1945

Lydia Langer (Author) · Ralph Jessen (Illustrated by) · Routledge · Hardcover

transformations of retailing in europe after 1945 - Jessen, Ralph ; Langer, Lydia

New Book Imported to South Africa
Delivery: 07 Jul - 30 Jul Shipping: 5 to 6 business days.
R 4,617
R 4,617

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Synopsis "transformations of retailing in europe after 1945"

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

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