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portada Transmedia Storytelling in a Digital Media Era
Type
Physical Book
Author
Publisher
Language
English
Pages
112
Format
Paperback
Dimensions
22.9 x 15.2 x 0.7 cm
Weight
0.18 kg.
ISBN13
9783659551383
Categories

Transmedia Storytelling in a Digital Media Era

Daniel H. Byun (Author) · Young Sung Kwon (Author) · LAP Lambert Academic Publishing · Paperback

Transmedia Storytelling in a Digital Media Era - Byun, Daniel H. ; Kwon, Young Sung

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Synopsis "Transmedia Storytelling in a Digital Media Era "

Media was different in the past. In order to read, one might go to a library; to listen to music, one went to a music room. Life is much more convenient now with transmedia, to the extent that instead of sourcing different media outlets, a single machine with multiple integrated functions has the ability to provide the user or consumer with all of the content that was once only available through "old" media. This is the key feature of transmedia. In addition, the user can actively participate in the creation of media content. In the past, we had to embrace media content as it was in the form laid down by the artist or creator, but now, media proliferation and dissemination allow any individual to have more opportunities to be involved in the creative process to shape the media output. Through this book, we will seek to understand the concept of transmedia storytelling, after which point we will apply this understanding to explore the concept's role in the media industry of today.

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