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portada Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies
Type
Physical Book
Language
English
Pages
167
Format
Paperback
ISBN13
9789815274721

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Arshi Naim (Author) · Bentham Science Publishers · Paperback

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies - Arshi Naim

New Book Imported to South Africa
Delivery: 24 Nov - 30 Nov Shipping: 6 to 7 business days.
R 1,073
R 1,073

Synopsis "Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies"

Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies explores how cutting-edge technologies transform business processes and digital marketing strategies across industries. The book highlights practical applications of AI, VR, and data analytics through case studies in sectors like feminine hygiene, fintech, travel, and retail. It emphasizes the importance of customer-centric approaches and data-driven decision-making, providing actionable frameworks for personalization, audience targeting, and operational efficiency. Ideal for professionals, entrepreneurs, and researchers, this resource bridges theory and practice, offering insights into how emerging digital tools can drive growth and optimize workflows in a rapidly evolving marketplace. Key Features: - Real-world examples from diverse industries illustrate how digital marketing and process innovations are applied effectively.- Practical insights on leveraging AI, VR, AR, and the metaverse for marketing, customer engagement, and efficiency.- Scenario-based frameworks offering solutions for targeting, segmentation, and strategic decision-making.- Sector-focused tourism, retail, and finance insights addressing unique challenges and technological applications.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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