Name: Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market
SKU: 3109771
Price: 928.00 ZAR
Availability: InStock
Author: Clarke, Sally H.
ISBN: 9780521120388

portada Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Type

Physical Book

Author

Sally H. Clarke

Publisher

Cambridge University Press

Year

2009

Language

English

Pages

316

Format

Paperback

Dimensions

22.9x15.2x1.8 cm

Weight

0.46 kg.

ISBN

9780521120388

ISBN13

9780521120388

Edition No.

Synopsis "Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market "

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century. In the new market at the turn of the century, automakers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s automobiles were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on auto transport. Automakers sold a product suited to the unequal distribution of income. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like automobiles.

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Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market - Clarke, Sally H.

Synopsis "Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market "

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