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portada Trust, Transparency, and Governance in AI-Mediated Branding
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
378
Format
Paperback
ISBN13
9798260045954

Trust, Transparency, and Governance in AI-Mediated Branding

Markus Rach (Author) · IGI GLOBAL SCIENTIFIC PUBLISHING · Paperback

Trust, Transparency, and Governance in AI-Mediated Branding - Markus Rach

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Synopsis "Trust, Transparency, and Governance in AI-Mediated Branding"

As AI becomes increasingly integrated into branding strategies, it is transforming how organizations understand consumers, personalize interactions, generate content, and communicate brand values. While AI-driven branding offers opportunities for greater efficiency, responsiveness, and engagement, it also raises important questions regarding consumer trust, algorithmic transparency, data usage, accountability, and ethical decision-making. To maximize the benefits of AI, organizations must balance technological innovation with governance practices that promote transparency and ensure AI applications align with organizational values. Establishing clear oversight, responsible policies, and effective accountability mechanisms can help mitigate risks related to bias, misinformation, privacy concerns, and automated decision-making. By placing trust and governance at the center of AI adoption, organizations can harness intelligent technologies while fostering authentic, trustworthy, and sustainable relationships with consumers. Trust, Transparency, and Governance in AI-Mediated Branding explores the responsible use of intelligent technologies in marketing, branding, and advertising. This book examines the role of consumer trust, transparency, and bias mitigation in the development of AI-powered marketing tools, offering practical strategies for integrating AI into branding initiatives while maintaining ethical and meaningful customer relationships. Covering topics such as algorithmic transparency, ethics & law, and visibility bias, this book serves as a valuable resource for business owners, marketers, computer engineers, policymakers, researchers, and industry professionals.

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