Name: Understanding and Planning Strategic Marketing. The Example of Tesco Plc.
SKU: 59133399
Price: 416.00 ZAR
Availability: InStock
Author: Anonymous
ISBN: 9783346023025

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portada Understanding and Planning Strategic Marketing. The Example of Tesco Plc.

Understanding and Planning Strategic Marketing. The Example of Tesco Plc.

Type

Physical Book

Author

Anonymous

Publisher

Grin Verlag

Language

English

Pages

Format

Paperback

Dimensions

21x14.8x0.3 cm

Weight

0.07 kg.

ISBN13

9783346023025

Synopsis "Understanding and Planning Strategic Marketing. The Example of Tesco Plc."

Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: This essay examines the principles and requirements of succesfull strategic marketing on a broader level. Within this context, special emphasis is put on understanding customer behaviour and developing an implementable strategic marketing plan. In order to so, five strategic key targets are singled out and explained thereotically. In a second step, follwing this explanation, an exemplary marketing plan for Tesco PLC is created, based on the criteria established earlier.

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Understanding and Planning Strategic Marketing. The Example of Tesco Plc. - Anonymous

Synopsis "Understanding and Planning Strategic Marketing. The Example of Tesco Plc."

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