Name: Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
SKU: 64792454
Price: 811.00 ZAR
Availability: InStock
Author: Bernard J. Jansen;Soon-gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi
ISBN: 9783031419355

portada Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Type

Physical Book

Publisher

Springer International Publishing AG

Author

Bernard J. Jansen;Soon-gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi

Collection

Synthesis Lectures on Information Concepts, Retrieval, and Services

Year

2024

Pages

152

Format

Paperback

Dimensions

24x16.8 cm

ISBN13

9783031419355

Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data

Bernard J. Jansen;Soon-Gyo Jung;Kholoud K. Aldous;Joni Salminen;Hind Almerekhi (Author) · Springer International Publishing AG · Paperback

Cheaper New Book Imported to South Africa

Delivery: 12 Nov - 20 Nov

R 811

Faster New Book Imported to South Africa

Delivery: 10 Nov - 18 Nov

R 905

R 811

Add to Wishlist

Synopsis "Understanding Audiences, Customers, and Users via Analytics. An Introduction to the Employment of Web, Social, and Other Types of Digital People Data"

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.