Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada University brand building
Type
Physical Book
Author
Publisher
Language
English
Pages
56
Format
Paperback
Dimensions
22.9x15.2x0.3 cm
Weight
0.10 kg.
ISBN13
9786203233322
Categories

University brand building

Alexei Fabristov (Author) · Our Knowledge Publishing · Paperback

University brand building - Fabristov, Alexei

New Book Imported to South Africa
Delivery: 02 Oct - 12 Oct Shipping: 14 to 15 business days.
R 961
R 961

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "University brand building"

The world's leading universities have been applying various marketing strategies in their management since the late 1980s. The interest in university branding in the West was dictated by the expansion of the global higher education market and the emergence of national and then international academic rankings. Modern conditions require the application of new methods by Russian universities as well. However, the possibilities of applying marketing and communication tools can vary considerably in different national markets. The author tries to formulate the theoretical foundations of the concept of university brand in Russia and suggestions for the practical application of this concept by Russian universities. The book is recommended for specialists in marketing of educational services and management in higher education, as well as for teachers and students of relevant specialties.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews