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portada Urban Innovation Networks: Understanding the City as a Strategic Resource
Type
Physical Book
Author
Publisher
Language
English
Pages
123
Format
Hardcover
Dimensions
23.4x15.6x1 cm
Weight
0.37 kg.
ISBN13
9783319246222
Categories

Urban Innovation Networks: Understanding the City as a Strategic Resource

Alexander Gutzmer (Author) · Springer · Hardcover

Urban Innovation Networks: Understanding the City as a Strategic Resource - Gutzmer, Alexander

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Synopsis "Urban Innovation Networks: Understanding the City as a Strategic Resource"

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen - and used - as a resource for corporate innovation. The main argument is that companies have to build what the author calls "urban innovation networks." After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players - companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich - are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.

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