Name: User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis
SKU: 64792608
Price: 2760.00 ZAR
Availability: InStock
Author: Houcai Wang;Li Xiong
ISBN: 9789819738342

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portada User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

Type

Physical Book

Publisher

Springer Nature

Author

Houcai Wang;Li Xiong

Collection

Advanced Studies in E-Commerce

Year

2024

Pages

237

Format

Hardcover

Dimensions

23.5x15.5 cm

ISBN13

9789819738342

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

Houcai Wang;Li Xiong (Author) · Springer Nature · Hardcover

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Synopsis "User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis"

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes.