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portada Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals)
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
121
Format
Hardcover
ISBN13
9783319210612
Edition No.
1
Categories

Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals)

Johannes Robier (Author) · Springer · Hardcover

Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) - Johannes Robier

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Synopsis "Ux Redefined: Winning and Keeping Customers With Enhanced Usability and User Experience (Management for Professionals) "

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers? reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

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The binding of this edition is Hardcover.

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