Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Pages
238
Format
Paperback
Dimensions
22.9x15.2x1.3 cm
Weight
0.32 kg.
ISBN13
9780990003908
Categories

What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care

Tracy Carlson (Author) · Peter Elwell (Illustrated by) · Longstocking Press · Paperback

What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care - Carlson, Tracy ; Elwell, Peter

New Book Imported to South Africa
Delivery: 25 Nov - 01 Dec Shipping: 5 to 6 business days.
R 259
R 259

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care"

How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-brain thinking. This is what sparks connection and creates raving fans. For the first time, here's a powerful framework that decodes the right-brain principles that make customers care. Through compelling examples distilled from iconic brands and emerging gems, Fortune 500 strategist Tracy Carlson illuminates six core principles that will help your brand come to life and fresh approaches you can immediately apply to both your business and marketing strategies. Provocative and entertaining, this groundbreaking guide for business will resonate with innovators, brand experts and small business owners alike. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews