Name: Who's Listening?: The Story of BBC Audience Research
SKU: 56050046
Price: 5027.00 ZAR
Availability: InStock
Author: Silvery, Robert J. E.
ISBN: 9781138212503

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portada Who's Listening?: The Story of BBC Audience Research

Who's Listening?: The Story of BBC Audience Research

Type

Physical Book

Author

Robert J. E. Silvery

Publisher

Routledge

Language

English

Pages

220

Format

Hardcover

ISBN13

9781138212503

Edition No.

Synopsis "Who's Listening?: The Story of BBC Audience Research"

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

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Who's Listening?: The Story of BBC Audience Research - Silvery, Robert J. E.

Synopsis "Who's Listening?: The Story of BBC Audience Research"

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