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portada Why We Fear the Wrong Things: How Vivid Memories Hijack Your Decisions-And How to Fight Back
Type
Physical Book
Publisher
Author
Language
English
Pages
176
Format
Paperback
ISBN13
9781804281932

Why We Fear the Wrong Things: How Vivid Memories Hijack Your Decisions-And How to Fight Back

Blackwood, Simon (Author) · Readers First Publishing Ltd · Paperback

Why We Fear the Wrong Things: How Vivid Memories Hijack Your Decisions-And How to Fight Back - Blackwood, Simon

New Book Imported to South Africa
Delivery: 04 Nov - 12 Nov Shipping: 5 to 6 business days.
R 353
R 353

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Synopsis "Why We Fear the Wrong Things: How Vivid Memories Hijack Your Decisions-And How to Fight Back"

In *Why We Fear the Wrong Things*, author Simon Blackwood explores the availability heuristic-the predictable mechanism by which vivid, recent memories override statistical reality in the decisions people make every day. Rather than a collection of tips for better thinking, this book forensically examines one cognitive bias across eight real-world domains, documenting the precise moment judgment breaks down and what that breakdown actually costs. Drawing on behavioral science and decades of research into memory and risk perception, Simon Blackwood reveals how the same error appears in choices as different as avoiding beaches after a shark sighting, pulling children from ordinary independence after a single alarming headline, and driving cross-country in the year after September 11 despite knowing, correctly, that flying is safer. The gap is not between knowledge and ignorance-it is between what a person can state as fact and what actually governs the decision under time pressure. Readers will discover: - Why U.S. highway deaths spiked measurably in the twelve months after 9/11 as millions chose to drive trips they would have flown - How physicians trained in base rates still diagnose toward the rare case they just saw rather than the common condition the statistics predict - The documented contraction of unsupervised childhood across decades when stranger danger to children was stable or declining - Why drowning kills vastly more swimmers than sharks every year, yet the fear splits the opposite direction - The forensic structure each chapter follows: what was known, what was assumed instead, when the bias took over, and what it cost *Why We Fear the Wrong Things* provides a repeatable method for catching the override before it happens

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