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portada You Are an IP Company
Type
Physical Book
Year
2024
Language
English
Pages
240
Format
Hardcover
Dimensions
22.9 x 15.2 cm
ISBN13
9781636803234

You Are an IP Company

Dan Sullivan;Kary Oberbrunner;Katherine Rubino (Author) · Ethos Collective · Hardcover

You Are an IP Company - Dan Sullivan;Kary Oberbrunner;Katherine Rubino

New Book Imported to South Africa
Delivery: 07 Jul - 30 Jul Shipping: 4 to 5 business days.
R 445
R 445

Synopsis "You Are an IP Company"

A NEW BOOK FROM THE WALL STREET JOURNAL AND USA TODAY BESTSELLING AUTHOR



THE MOST VALUABLE COMPANIES IN THE WORLD LEVERAGE A POWERFUL SECRET. DO YOU?



Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names-Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.



Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, "Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough." Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.



You’re not that different. But sadly, most entrepreneurs don’t think they have any intellectual property. Truth is, they just don’t know how to find it. The few who do, don’t know how to protect it. Over 90% of your company’s value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won’t truly value you.



Kary Oberbrunner, entrepreneur and inventor of Instant IP™, and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.



Get ready to discover:

* Why you should not promote your IP until you first protect your IP
* Which IP protection strategy makes sense for your unique circumstances



Your Ideas are Valuable. Start Protecting Them Today.

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