Fernando Roca Correa
Creative and permanent entrepreneur; advertiser and marketer by profession and DNA, with studies in E-Business from the Instituto Tecnológico de Monterrey. He has been a university professor, was part of the Interactive Advertising Bureau (IAB) Colombia, and is a board member of the Fundación del Quemado. He was one of the pioneers in introducing the internet to Colombia in the 1990s. With more than 35 years of experience, he has created hundreds of advertising and digital marketing strategies for multinational and local agencies. He has won various awards at the Círculo de Creativos de Colombia, Dial de Oro, and Nestlé Best Practices Worldwide.
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