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portada Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5)
Type
Physical Book
Publisher
Author
Language
English
Pages
330
Format
Paperback
ISBN13
9783658140908
Edition No.
1

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5)

Banks Ivana Busljeta,De Pelsmacker Patrick,Okazaki Shintaro (Author) · Springer Gabler · Paperback

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5) - Banks Ivana Busljeta,De Pelsmacker Patrick,Okazaki Shintaro

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Synopsis "Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy, 5)"

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

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The binding of this edition is Paperback.

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