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portada Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
412
Format
Paperback
ISBN13
9798337395906

Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence

Markus Rach (Author) · IGI GLOBAL SCIENTIFIC PUBLISHING · Paperback

Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence - Markus Rach

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Synopsis "Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence"

Artificial intelligence is transforming the marketplace by changing how consumers make decisions and how brands compete for attention. As AI-powered systems increasingly act as intermediaries between companies and customers, traditional assumptions about branding, preference formation, and consumer choice are being challenged. The growing influence of autonomous decision systems raises important questions about how brands create value in environments where algorithms play a greater role in shaping purchasing outcomes. At the same time, organizations must adapt to a landscape in which data, automation, and machine-driven recommendations increasingly influence market behavior. These developments are redefining the future of branding in an increasingly AI-mediated economy. Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence explores how artificial intelligence is reshaping consumer decision-making and redefining the role of brands in an increasingly algorithm-driven marketplace. Bringing together insights from marketing and AI research, this book examines how established principles of brand growth evolve when autonomous systems influence what consumers see, consider, and choose. Covering topics such as advertising immersion, consumer trust, and sonic branding, this book is an excellent academic resource for graduate and doctoral students, brand management professionals, marketing consultants, customer experience professionals, artificial intelligence researchers, communications professionals, policymakers, and more.

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