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portada Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation
Type
Physical Book
Author
Publisher
Language
English
Pages
104
Format
Hardcover
Dimensions
21.0 x 14.8 x 0.8 cm
Weight
0.29 kg.
ISBN13
9783319903521
Categories

Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation

Jingxuan Zheng (Author) · Daniel S. Mason (Author) · Palgrave Pivot · Hardcover

Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation - Zheng, Jingxuan ; Mason, Daniel S.

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Synopsis "Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation"

Builds a theoretical infrastructure based on the idea of a professional sport ecosystem in which many stackholders contribute to the growth of the industryArgues for the expansion of the fan base beyond those drawn to the uncertain outcome of live sportExamines potential for new innovation as a result of an open platform focused on building brand

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