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portada Breaking up America: Advertisers and the new Media World
Type
Physical Book
Publisher
Author
Year
1998
Language
English
Pages
256
Format
Paperback
ISBN
0226817504
ISBN13
9780226817507
Categories

Breaking up America: Advertisers and the new Media World

Joseph Turow (Author) · University Of Chicago Press · Paperback

Breaking up America: Advertisers and the new Media World - Joseph Turow

New Book Imported to South Africa
Delivery: 03 Sep - 11 Sep Shipping: 13 to 14 business days.
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Synopsis "Breaking up America: Advertisers and the new Media World "

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

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