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portada Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs
Type
Physical Book
Author
Publisher
Language
English
Pages
124
Format
Paperback
Dimensions
23.4x15.6x0.8 cm
Weight
0.21 kg.
ISBN13
9789819983209
Categories

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Zawiyah Mohammad Yusof (Author) · Omar Hasan Salah (Author) · Hazura Mohamed (Author) · Springer · Paperback

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs - Salah, Omar Hasan ; Yusof, Zawiyah Mohammad ; Mohamed, Hazura

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R 978
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Synopsis "Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs"

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments. Emphasizing the central role of customers in business, the book delves into the initiatives many firms take to enhance customer services, target profitable segments, and improve acquisition and retention. However, in developing nations, these efforts encounter distinctive challenges. The book offers a practical CRM model tailored to the specific needs of small and medium-sized enterprises (SMEs), illustrating how technology can elevate competitiveness. With a strategic perspective, it positions CRM as a catalyst for SMEsto navigate the complexities of the dynamic economy, providing actionable insights for professionals, scholars, and business management students. This comprehensive guide encapsulates the nuances of CRM adoption, making it an invaluable resource for those seeking sustainable growth in developing country contexts.

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