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portada Green Marketing Perspectives: Effective Messaging for Sustainable Practices
Type
Physical Book
Publisher
Author
Language
English
Pages
336
Format
Hardcover
ISBN13
9781836087731

Green Marketing Perspectives: Effective Messaging for Sustainable Practices

Dua Sonu,Dua Sakshi,Kaur Pawanpreet (Author) · Emerald Publishing Limited · Hardcover

Green Marketing Perspectives: Effective Messaging for Sustainable Practices - Dua Sonu,Dua Sakshi,Kaur Pawanpreet

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Synopsis "Green Marketing Perspectives: Effective Messaging for Sustainable Practices"

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.

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The book is written in English.

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The binding of this edition is Hardcover.

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