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portada Influencer Marketing: Building Brand Communities and Engagement
Type
Physical Book
Publisher
Author
Language
English
Pages
332
Format
Hardcover
ISBN13
9781032562247
Edition No.
0002

Influencer Marketing: Building Brand Communities and Engagement

Costello Joyce,Yesiloglu Sevil (Author) · Routledge Chapman Hall · Hardcover

Influencer Marketing: Building Brand Communities and Engagement - Costello Joyce,Yesiloglu Sevil

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Synopsis "Influencer Marketing: Building Brand Communities and Engagement"

Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

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The book is written in English.

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The binding of this edition is Hardcover.

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