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portada Innovations of China's Mainstream Media Convergence
Type
Physical Book
Author
Publisher
Language
English
Pages
156
Format
Paperback
ISBN13
9789811691485
Categories

Innovations of China's Mainstream Media Convergence

Peng Duan (Author) · Springer · Paperback

Innovations of China's Mainstream Media Convergence - Duan, Peng

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Synopsis "Innovations of China's Mainstream Media Convergence "

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping's guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

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The book is written in English.

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The binding of this edition is Paperback.

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