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portada Key Account Management, Kompakt (in German)
Type
Physical Book
Publisher
Author
Language
German
Format
Paperback
ISBN13
9783658429218

Key Account Management, Kompakt (in German)

Roberto Capone (Author) · Springer Vieweg · Paperback

Key Account Management, Kompakt (in German) - Roberto Capone

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Synopsis "Key Account Management, Kompakt (in German)"

Das Buch zeigt, wie Kundenzufriedenheit zu Kundenbindung und zu einer Optimierung des Kundenwertes führt. Bestandskunden, insbesondere Gro - und Schlüsselkunden zu halten, zu begeistern und die Bedürfnisse im Buying Center zu befriedigen, ist eine wichtige Aufgabe für MitarbeiterInnen im Vertrieb und Key Account Management. Zufriedenheitsmessung ist ein zentrales Werkzeug für die nachhaltige Kundenentwicklung.

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All books in our catalog are Original.

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The book is written in German.

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The binding of this edition is Paperback.

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