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portada Proximity Marketing: Converging Community, Consciousness, and Consumption
Type
Physical Book
Author
Publisher
Language
English
Pages
218
Format
Paperback
Dimensions
22.9x15.2x1.2 cm
Weight
0.30 kg.
ISBN13
9781637425770
Categories

Proximity Marketing: Converging Community, Consciousness, and Consumption

Rajagopal (Author) · Business Expert Press · Paperback

Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal

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Synopsis "Proximity Marketing: Converging Community, Consciousness, and Consumption"

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

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