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portada Strategic International Marketing: An Advanced Perspective
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
332
Format
Paperback
ISBN
0230580246
ISBN13
9780230580244
Edition No.
2011
Categories

Strategic International Marketing: An Advanced Perspective

T. C. Melewar (Author) · Palgrave · Paperback

Strategic International Marketing: An Advanced Perspective - T. C. Melewar

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Synopsis "Strategic International Marketing: An Advanced Perspective "

Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing.

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