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portada The Market Research Toolbox: A Concise Guide for Beginners
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
400
Format
Paperback
ISBN13
9781452291581
Categories

The Market Research Toolbox: A Concise Guide for Beginners

Edward F. Mcquarrie (Author) · Sage Pubn · Paperback

The Market Research Toolbox: A Concise Guide for Beginners - Edward F. Mcquarrie

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Synopsis "The Market Research Toolbox: A Concise Guide for Beginners "

Understanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

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