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portada Understanding Consumer Behavior
Type
Physical Book
Illustrated by
Publisher
Author
Year
2021
Language
English
Pages
238
Format
Hardcover
Dimensions
25.4 x 17.8 x 1.4 cm
Weight
0.64 kg.
ISBN13
9781641726252
Categories

Understanding Consumer Behavior

Erik Madsen (Illustrated by) · Larsen and Keller Education · Hardcover

Understanding Consumer Behavior - Madsen, Erik

New Book Imported to South Africa
Delivery: 16 Jul - 10 Aug Shipping: 5 to 6 business days.
R 2,584
R 2,584

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Synopsis "Understanding Consumer Behavior "

The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's mental, emotional and behavioral responses that are related to these activities. It is an inter-disciplinary field that uses tools from various fields such as psychology, anthropology, ethnography, sociology, marketing and behavioral economics. Consumer behavior also deals with examining how attitudes, emotions and preferences influence buying behavior. There are numerous external and internal factors which influence the consumers while purchasing products. A few of these factors are consumer awareness, self-actualization, perception, culture and social class. This textbook is a compilation of chapters that discuss the most vital concepts in the field of consumer behavior. It presents this complex subject in the most comprehensible and easy to understand language. This book is appropriate for students seeking detailed information in this area as well as for experts.

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